Fee-based financial planning · Petaling Jaya

The financial planyou canactually check.

Plumbline is an independent, fee-based advisory firm. We build one written financial plan for your household or business — what to do, in what order, what it costs — then help you run it.

Regulated, fee-based and answerable only to you

Securities Commission licensedFee-based — no product commissionsCFP CERT TM professionalsFPAM member firmFIMM-registered advisersAdvice in writing, every time18 years in practice
What we do

Four ways we plan your money

Every engagement starts from one written plan and stays fee-based throughout — we are paid by you, not by a product.

Financial Planning

One written plan for your household — cash flow, debt, protection, retirement — and the order to do it in.

What this covers

Investment Advisory

Low-cost, evidence-based portfolios built to your plan, then reviewed, rebalanced and reported on in plain figures.

What this covers

Retirement Income

Turning EPF, PRS and savings into a monthly paycheck that lasts, with the tax and drawdown order worked through.

What this covers

Protection & Estate

Right-sizing insurance and getting your will, EPF nomination and wasiat in order — reviewed, never upsold.

What this covers
How we work

Five steps, start to plan

No drawn-out onboarding and no hand-offs to a call centre. One adviser owns your file from the first call onward.

01

Discovery call

A free, confidential call about where you are and what you want your money to do. No sign-up, no obligation.

02

Financial X-ray

We gather the statements and map everything you own, owe, earn and pay — the true starting point.

03

Your written plan

A plain-language plan: the moves, the order, the cost and the trade-offs. Yours to keep either way.

04

Put it in place

We help open the accounts, place the portfolio and close the gaps — or hand the plan to your own people.

05

Reviews that matter

A scheduled review each year, or whenever life changes, to keep the plan true. Most clients stay on a retainer.

The record

Eighteen years of plans that held

RM 900m
In household and business assets under advice
2007
Advising Malaysian families and owners since
1,400+
Financial plans written and reviewed
0
Product commissions taken — we are fee-based only
A Plumbline adviser talking a client through her portfolio, planning charts on the table
In their words

Clients who stayed on a retainer

Rimbun DigitalSdn Bhd · 40 staff
They set up our group PRS and the founders' own plans in one sitting. No product pitch — a spreadsheet, a plan, and a fee we agreed first.
Kevin Yap — Co-founder
The Aziz FamilyHousehold client, since 2016
We finally have one plan instead of six policies nobody could explain. The yearly review takes an hour and I leave it calm.
Sofea Aziz — Shah Alam
Lestari BinaConstruction · owner-run
Plumbline quoted the advice up front and held to it. They also talked us out of a product our banker was pushing hard.
Datin Sarah Lim — Managing Director
Before you call

Fees, engagement and your information

01How do you charge?

A fixed fee for the written plan, agreed before we start and set by complexity. Ongoing advice is a flat annual retainer or an hourly rate — never a slice of a product you bought.

02Are you really commission-free?

Yes. We hold a fee-based licence and take no commissions, trailer fees or product incentives. If a recommendation earns us nothing, we still make it.

03Is the first call free?

The discovery call carries no charge and no obligation. It is how both sides decide whether we are the right fit before anything is signed.

04Do I have to move my money?

No. We can advise on what you already hold and leave it where it is. Where a change helps, we show the cost and let you decide.

05How is my information handled?

Your statements and plan are confidential and covered by the PDPA. We sign an NDA on request and never pass your details to product providers.

06Can you work with my banker or accountant?

Often that is the best outcome. We sit alongside your existing advisers and keep everyone working from the same plan.

The Kuala Lumpur skyline at golden hour, seen across Petaling Jaya
Start the conversation

See your plan before you commit to it

Book a free discovery call. You will leave with a clear next step, whether or not you decide to engage us.